Saturday morning around 5 am I woke up to news alerts on my phone from twitter. Everyone was buzzing about the NBA lockout, which quickly became the number one trending topic “NBA lockout is over”. At first I didn’t believe all the hype so I went to CNN to find out the facts. In deed the NBA lockout was finally over after 149 days of deliberations and meetings this including the last meeting, which lasted for over fifteen hours. The specifics of the deal were not disclosed but both the owners and players finally came to an agreement. Maybe the players felt the pressure to get the deal done considering they had missed the first payday on November 15th or maybe they were worried about not having a season. I would like to think that someone within the NBA organization realized the possibility of an increase of revenue by starting the season on Christmas day. I personally can’t think of a better way to start the season. Let’s take a look at the some of the facts:
- A regular season of basketball has 82 games but this season will only have 66 games starting on Dec. 25th.
- The 149 day lockout cost the league an estimated $500 million dollars in losses
- Media Partners T-Mobile, Nike, BBVA, General Motors, Orbitz and LG Electronics
- Media Sponsors Kia, MillerCoors, American Express
- Television outlets ABC Sports/ESPN, Time Warner
- The average revenue stream for a full regular NBA season is estimated around $375 million dollars.
- Total Ad sales from last year NBA playoffs and finals estimated at $417.7 million dollars.
- Total Ad sales revenue for an NBA season is estimated at $1.25 billion dollars.
- Last year’s Television ratings for Christmas day games increased by 45% from 2010.
As like many people did this morning and throughout the day, I took to twitter to show my excitement for the sport and here are some reactions:
“Man I just got up not to long ago and see we have a deal! I feel like my kids on X-mas day! So juiced!! Excited for the fans that stayed patient with us! #NBAlove”
“The NBA is back baby!!! Congrats to the players” ~ Michael Vick
Here is a refresher from previous commercials leading up to Christmas day.
T-Mobile and Dwayne Wade “Outta Here”
Mariah Carey and NBA "All I Want For Christmas"
Here is the Christmas day line up:
Game 1: Boston Celtics at New York Knicks
Game 2: Miami Heat at Dallas Mavericks
Game 3: Chicago Bulls at Los Angeles Lakers
Like the recent Nike commercial said #BasketballNeverStops
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