The American Marketing Association 

The American Marketing Association also known as the AMA, is an association for marketing professionals and students. The association is primarily focused on teaching, practicing and the development of marketing. Their principal roles for the organization are connecting, informing and advancing their members in the marketing field. The association stands behind their ethical norms and values, which all marketers should obey by; honesty, responsibility, fairness, respect, transparency and citizenship.

The association offers numerous publications and services that will benefit and enhance their members throughout their career by providing strategic thinking and practical solutions to common marketing challenges. Their publications consist of marketing news, magazines, journals and newsletters. They also offer numerous services for their members that focus on important marketing concepts such as direct marketing services, customer satisfaction firms and marketing consultants and consulting services.  AMA also offers their members perk partners where members can take advantage of specials and savings with featured businesses with the organization.

AMA Board of Directors consists of a variety of successful marketers in different concentrations. They provide guidance and direction to the organization and to the members.  The Board of Directors changes yearly to maximize exposure of knowledge and different concentrations within marketing.

AMA offers their members numerous media opportunities to help them connect with their target market such as media kits in print, podcasts, webcasts, magazine and journals schedule and rates, sponsorship opportunities at events and assistance with recruitment for staffing job positions. There are many event opportunities for their members each month across the country. The events specialize in key topics and marketing trends that are affecting the industry with important guest speakers. They also offer webcasts and podcasts of key events for members who can’t attend the events.

The AMA is great association for any marketing professional and has a wide range of different concentrations within the industry.  Within each concentration discusses any upcoming changes and news relating to that specific area.  When joining the organization you are asked to pick top three areas of focus within your profession. For instance my top three areas of focus I chose within the AMA are event management marketing, public relations and brand management. 

I plan on keeping up to date with the publications with the association so I am current with the industry and have an understanding of any industry changes. I also plan on participating in webinars and hopefully will be able to attend an event sometime this year.  With technology and trends changing all the time in marketing especially the music industry, an association like this is really important for marketers. The AMA aids members with information and many different opportunities with a wide range of marketing professionals in different fields. 

Anyone interested in the American Marketing Association should check out the website http://www.marketingpower.com/Pages/default.aspx