Finding the Perfect Fit

Finding Public Relations specialists that will perfectly fit your needs can be overwhelming. Important factors to consider are budget, time, ideas, and media connections. Understanding what will be included in your package is extremely important. Anyone can find a public relations specialist, but one needs to know what he or she is looking. When searching it is imperative to thoroughly consider these factors so you are able to obtain a public relations specialist that matches your needs.

Budget is an extremely important factor and crucial element to consider when looking for a public relations specialist. A common response from business professionals is that they cannot afford a public relations specialist. However, there are many agencies and specialists available that the average person is unaware of. Normally the high-end PR firms can charge anywhere from $20,000 per month and $1,000 for a single press release. However, the level of service one will receive is included in the price, but the big question is who will be working on your project?

Usually there are different levels of specialists; Interns/Junior Executives can cost $75 per hour (Very little experience), Account Executives can cost $100-$125 per hour (1-3 years of experience), Senior Account Executives can cost $125-$200 per hour (Multiple years of professional experience).

There are some PR firms that can offer a one-time press release at an affordable price. But what quality of service are you going to get? Press releases will range from $300-$500 dollars but they send it and hope it delivers it is really low cost but really risky with no guarantee. This is affordable but one must ask is it worth it? Is it what you are looking for?

There are many PR specialists that have worked at high-end firms that now own their own boutique agency. These PR specialists are the hidden gems in the industry; they have the media contacts, the experience and usually can work with any budget. They usually charge per hour or for project itself which can range anywhere from $50-$100 per hour. Not only will the budget work but they will have the media contacts and provide amazing customer service throughout the project.

When finding a PR specialist key factors to remember;

Do they understand what you are looking for?

Do they have media connections to make this successful?

What is the time frame designated for this project?

Goodluck!

-Sara