Recently the Kardashians made a huge
announcement they will be launching their own makeup line. Of course Kim
Kardashian is the main face of the empire but these ladies are only in their
early thirties with a huge amount of success and show no signs of
stopping. Their business ventures range from of course the reality shows,
books, fragrances, jewelry line, clothing lines, stores and dozens of
miscellaneous ventures all of them bearing the Kardashian name. The Kardashian
empire just of last year pulled over 65 million dollars. It
is no doubt that this family knows a thing or two on marketing, promotion and
publicity.
Kim is infamous for using her social
media accounts to promote her products and has over 6.9 million
Facebook fans and over 15 million twitter followers it is no wonder that every
business venture has been a success. Also she is known for charging $10,000 dollars
from sponsors for every tweet that she broadcasts on Twitter and charges a few
thousand dollars for guest appearances in hosting events and club appearances.
But what is the key element to this
booming money making empire? Well, Kim told Success magazine that, “Every six
months my mom and I set goals and visions for what we want to achieve.. Then we
write a goal that is outlandish and outside what we think is our goal range.”
It is that simple, setting goals and making sure you are achieving those goals.
The Kardashians have successfully used
every platform correctly by maximizing business opportunities for the entire
family. It seems that everyone wants to be on reality television for their 15
minutes of fame but not this family. They have used their reality shows Keeping
Up with the Kardashians, and Kim and Kourtney take New York, and Kourtney and
Khole Take Miami for publicity and marketing and promotions for all of their
business ventures. BRILLIANT! In my opinion they are the only family and
individuals that have used this platform of reality television for their business
ventures successfully and make it look so flawless.
Not to mention all of the family
members have their own blog sites where fans can keep up to date with each
member daily. The blog website is filled with behind the scenes look into the
daily lives of the Kardashians. But don’t be fooled it is really just another
platform for them to use for their business ventures.
When filming, you can catch the
Kardashian sisters in their clothing line or conveniently working at their stores. The Kardashian sisters are always drenched in their products every
moment of every day especially when filming for their reality shows. Once again using this platform for their business ventures.
“People aren’t stupid, you really have
to love what you do and you really have to believe in what you’re working for,
for everyone else to believe in you.” So true way to go Kim!
It will be interesting to see the
launch of their makeup line but it is no doubt that this will be another
successful business launch adding to the Kardashian empire. I find it really interesting that no one has caught on to this business scheme that they have created or maybe people do know but they just can't help but love the Kardashians.
-Sara
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