The Super Bowl is the biggest game of the year! The
one game that sports fans wait anxiously for and marketers spend the entire
year in preparation. The main reasons why people love the
Super Bowl are; the big game, the halftime show, and
the infamous commercials during the game. It is a great year for the
Super Bowl, the 2007 Rematch New England Patriots and New York Giants and the amazing line up for the halftime show featuring Madonna with special guests Nicki Minaj,
M.I.A and LMAFO. Then of course, are the commercials. Which commercial will be talked about come Monday? Personally my
favorite Super Bowl commercials have been Budweiser with the frogs and
Coca-Cola with the polar bears.
A few years ago marketers for big companies would spend a
majority of their time preparing for the big commercial for championship game and not to
mention the money that is spent for a 60 second commercial. Today the average for a 30
second commercial during the Super Bowl on the NBC network is $3.5 million dollars with an average of 70 commercials during the game. The competition is
fierce with over 111 million viewers glued to their television sets not wanting
to miss a second. A few years ago marketers would focus on just the commercial, knowing that everyone would return to work the
next day talking about the game.
That was then and this is now, marketers are now promoting
the ad itself rather than the product. A few of the top companies participating
in promoting the ad for the Super Bowl have been Coca-Cola, Honda, Kia, and
Volkswagen. These companies have been promoting their big advertisements for
Super Bowl Sunday mainly through various social media sites.
Volkswagen used social media sites such as YouTube and
Facebook for their promotion outlet. The teaser ad debuted on January 18th
and has received more than 10 million views on YouTube with over 676,000 shares
on Facebook. This has become the new trend and why not when you’re spending a
few million dollars for a 60 second commercial. With clutter being the big
problem in advertising, social media provides a different platform for marketers
to stand out from the competition.
What song are the dogs singing?
Coca-Cola is heavily
promoting the come back of the polar bears. They have created a website
dedicated for the come back of the polar bears. The website includes a count
down clock and the teasers for the big upcoming commercial. Coca-Cola
encourages visitors to RSVP to the main day event and by doing this the visitors
assist Coca-Cola with meeting their goal. They have set a goal of reaching so
many RSVP’s and once the goal is reached they donate 100,000 to the arctic home
project which distributes funds for the polar bears of the arctic. They have
already surpassed their goal with four days left before the big day and
currently have already donated $165,667
dollars to the fund. It will be interesting to see if these companies are the
ones talked about on Monday.
"The world is changing, We needed to come to the party with something new and different." - Pio Schunker, Coca Cola's Vice President
It will be interesting to see if these companies are the ones talked about on Monday. I don’t know about you but I can’t wait for Super Bowl Sunday!
-Sara
No comments:
Post a Comment